At Brightpack, our raw packaging philosophies are deeply rooted in the belief that nature offers the best inspiration for sustainable and eco-friendly solutions. We draw from the natural world to create packaging that minimises environmental impact while maximising functionality and design. From biodegradable materials to minimalistic designs, our commitment to sustainability is evident in every product we offer. By embracing eco-friendly raw packaging solutions, we aim to reduce waste, promote recycling, and offer businesses the tools to align with their green goals. Nature not only guides us in using renewable resources but also reminds us of the beauty and importance of preserving our planet for future generations.
“A hen’s egg is, quite simply, a work of art, a masterpiece of design and construction with, it has to be said, brilliant packaging!”
Steve Jobs pinpointed the simplistic perfection of nature’s “packaging.” If you think about it, packaging is all around us; nature gives us the best examples of perfect “packaging.” Man-made packaging is ever-evolving and always looking for ways to improve. We stepped back and looked at nature for inspiration. This blog delves into the ways we found inspiration from nature to guide our packaging philosophies.
- Focus on the first and initial objective of packaging: to protect the contents. Our Packaging is Durable.
Just like a hen’s eggshell, the core purpose of packaging is the protection of the contents. The shape of an eggshell, which is an arch, provides it with a remarkable strength-to-weight ratio. This structure allows the shell to withstand considerable force, protecting the contents inside while remaining lightweight. This idea drives the concept of simplified, yet strong packaging. No unnecessary packaging, just what’s needed to protect its contents.
- Friendly to the environment. Our Packaging is Eco-friendly.
Eggshells have an alkaline pH, which can help neutralise acidic soil in gardening. When crushed and spread in the garden, they can help maintain a balanced pH level, benefiting plant growth. Just like an eggshell is reusable, we strive to reuse and recycle materials. For example, our honeycomb (an elastic product protector) is made of 100% recycled material (recycled boxes) – and it is pretty too!
- Creatively designed. Our Packaging is Aesthetic.
If you think about it, eggshells are actually very beautiful and range from white to brown, blue, or green – determined by the breed of the hen. We strive to keep our packaging beautiful, with creative designs – keep an eye on our new box designs!
We strive to perfect our packaging, ensuring it protects, respects the environment, and delights the eye. Nature shows us the way, and we follow with innovation and creativity.
