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Sudden Genius.

Our White Label Lab products 

do the hard work so you can take the spotlight. 

Start geniusing now

Sudden Genius.

Our White Label Lab products 

do the hard work so you can take the spotlight. 

START GENIUSING NOW

 

White Label Lab by Brightpack is your gateway to creating personalised products with ease. Our range is split into two categories: Lifestyle, featuring indulgent options like luxury foam bath, and Household, with essentials like our amazing dishwashing liquid. Most products come in convenient 5-litre sizes, perfect for businesses or bulk buyers. Plus, buy bulk and save - all White Label Lab products are available in convenient 4-packs! Ready to unleash your genius?

White Label Lab by Brightpack is your gateway to creating personalised products with ease. Our range is split into two categories: Lifestyle, featuring indulgent options like luxury foam bath, and Household, with essentials like our amazing dishwashing liquid. Most products come in convenient 5-litre sizes, perfect for businesses or bulk buyers. Plus, buy bulk and save - all White Label Lab products are available in convenient 4-packs! Ready to unleash your genius?

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THE PROOF BEHIND THE LABEL

FRAGRANCE FREE

fully customisable—  add your brand's signature scent. even more good news: our products are suitable for all skin types!

LOCAL LOVE

in-house production + sustainable methods are some of our brand's core philosophies

EASY FORMULATION

we’ve handled the chemistry— all White Label Lab products are ready to market, adding final brand touches are super easy!

FRAGRANCE FREE

fully customisable—  add your brand's signature scent. even more good news: our products are suitable for all skin types!

LOCAL LOVE

in-house production + sustainable methods are some of our brand's core philosophies

EASY FORMULATION

we’ve handled the chemistry— all White Label Lab products are ready to market, adding final brand touches are super easy!

ALL ABOUT THAT BASE, NO TROUBLE.

Brightpack’s White Label Lab gives creators like you the ultimate blank canvas—pure, unscented bases ready to transform. Add fragrances, customise ingredients, and make them your own. From body wash to cream base, make genius products in the wink of an eye.

WHAT OTHER GENIUSES ARE SAYING.
90+ 5-star reviews!

I LOVE THEIR SHAMPOO! 

"You only need a small amount of shampoo to work up a nice lather. This shampoo is perfect if you need a small amount product with a big impact!"

Helga G. |Business Owner

I AM OBSSESED!

“I recently changed to Brightpack's White Label Lab Dishwashing Liquid and it has a lovely lemony scent, cleans super easy and quick, and foams just the right amount!"

RVV | Home Maker

GENTLE ON THE SKIN + NOURISHING!

“I LOOOVE White Label Lab's Body Wash. You have the option to add your very own fragrance (which they also sell!) to make it your own. Plus, it's gentle on the skin."

Pauline R | Business Owner

VERSATILE + CUSTOMISABLE - LOVE!

“I was so happy to see that this base is customisable and I can add the fragrance I love. It is a very light mist and does not leave a residue at all. I bought a 5 Litre!"

Emma P | Mom
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EVERY GENIUS NEEDS A BLANK CANVAS - OURS JUST HAPPENS TO COME IN 5-LITRE BOTTLES!

ALL ABOUT THAT BASE, NO TROUBLE.

Brightpack’s White Label Lab gives creators like you the ultimate blank canvas—pure, unscented bases ready to transform. Add fragrances, customise ingredients, and make them your own. From body wash to cream base, make genius products in the wink of an eye.

90+ 5 Star reviews!

WHAT OTHER GENIUSES ARE SAYING.

I AM OBSESSED

“I recently changed to Brightpack's White Label Lab Dishwashing Liquid and it has a lovely lemony scent, cleans super easy and quick, and foams just the right amount!"

RVV | HOME MAKER

I LOVE THEIR SHAMPOO! 

"You only need a small amount of shampoo to work up a nice lather. This shampoo is perfect if you need a small amount product with a big impact!"

HELGA G | BUSINESS OWNER

GENTLE ON MY SKIN

“I LOOOVE White Label Lab's Body Wash. You have the option to add your very own fragrance (which they also sell!) to make it your own. Plus, it's gentle on the skin."

PAULINE R | BUSINESS OWNER
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EVERY GENIUS NEEDS A BLANK CANVAS - OURS JUST HAPPENS TO COME IN 5-LITRE BOTTLES!

Seal the Deal With Scents That Steal the Show

GENIUS SCENTS: COMPLETE YOUR CREATION.

BROWSE FRAGRANCE OILS
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