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Hydrate Your Way

One powerful base. Three skin goals. Choose the Hydrate Serum that delivers exactly what your skin needs.

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Three Serums. One Goal: Better Skin.

Meet the BrightPack Hydrate Serum range, three oil-based powerhouse formulas designed to deeply nourish, strengthen the skin barrier and deliver visible results.

 

Think of them as siblings, built on the same deeply nourishing base, but each with a different superpower.

 

Available in 50ml retail bottles and 1L bulk formats for professionals, spas and private-label brands.

Why Hydrate Serums?

Support and strengthen the skin barrier

Boost natural glow

Improve smoothness and firmness

Enhance overall skin resilience

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What’s Inside Every Hydrate Serum?

Coconut-Derived Emollient

Sweet Almond Oil

Jojoba Oil

Rosehip Oil

Squalane

Vitamin E (Tocopherol)

Bakuchiol Active

Vitamin C (Ascorbyl Tetraisopalmitate)

Meet All Three

#23 The Essential One

Your daily moisture foundation.

If your skin feels tight, dry or compromised, this is your go-to.

Best for Dry or dehydrated skin

Ideal for skin that feels tight, dry, or lacking moisture. Helps restore hydration and comfort.

POST-TREATMENT FRIENDLY

Gentle and nourishing, making it a great option after treatments when skin needs extra care.

SUPPORTS SKIN BARRIER

Nourishing oils and squalane help strengthen and support the skin’s natural barrier.

SOFTENS AND SMOOTHS SKIN

Improves skin softness and texture while restoring a healthy, comfortable feel.

PERFECT FOR MINIMALIST ROUTINES

A simple, effective serum designed for everyday hydration without unnecessary extras.

SUITABLE FOR SENSITIVE SKIN

Fragrance-free and formulated to be gentle, making it suitable for delicate or reactive skin.

Best for Dry or dehydrated skin

Ideal for skin that feels tight, dry, or lacking moisture. Helps restore hydration and comfort.

POST-TREATMENT FRIENDLY

Gentle and nourishing, making it a great option after treatments when skin needs extra care.

SUPPORTS SKIN BARRIER

Nourishing oils and squalane help strengthen and support the skin’s natural barrier.

SOFTENS AND SMOOTHS SKIN

Improves skin softness and texture while restoring a healthy, comfortable feel.

PERFECT FOR MINIMALIST ROUTINES

A simple, effective serum designed for everyday hydration without unnecessary extras.

SUITABLE FOR SENSITIVE SKIN

Fragrance-free and formulated to be gentle, making it suitable for delicate or reactive skin.

#18 The Glow One

Formulated with a stable oil-soluble Vitamin C derivative (Ascorbyl Tetraisopalmitate), this version focuses on radiance and tone correction while maintaining deep hydration.

BRIGHTENS DULL SKIN

Helps restore radiance and improve the look of tired skin.

ANTIOXIDANT PROTECTION

Vitamin C helps defend skin against environmental stressors.

EVENS SKIN TONE

Supports a more balanced and uniform complexion.

SUPPORTS COLLAGEN

Promotes smoother-looking, firmer-feeling skin over time.

TARGETS DARK MARKS

Helps reduce the appearance of pigmentation and dark spots.

DAILY GLOW BOOST

Hydrates while enhancing overall skin clarity and brightness.

BRIGHTENS DULL SKIN

Helps restore radiance and improve the look of tired skin.

ANTIOXIDANT PROTECTION

Vitamin C helps defend skin against environmental stressors.

EVENS SKIN TONE

Supports a more balanced and uniform complexion.

SUPPORTS COLLAGEN

Promotes smoother-looking, firmer-feeling skin over time.

TARGETS DARK MARKS

Helps reduce the appearance of pigmentation and dark spots.

DAILY GLOW BOOST

Hydrates while enhancing overall skin clarity and brightness.

#17 The Smooth One

Bakuchiol is a plant-based retinol alternative that helps improve texture and firmness without the irritation often associated with traditional retinol.

SMOOTHES FINE LINES

Helps soften the appearance of fine lines and early signs of ageing.

RETINOL LIKE BENEFITS

Bakuchiol delivers retinol style results without the harsh effects.

IMPROVES SKIN FIRMNESS

Supports firmer looking skin and improved elasticity over time.

GENTLE ON SENSITIVE SKIN

Ideal for those who cannot tolerate traditional retinol ingredients.

REFINES SKIN TEXTURE

Helps smooth uneven texture for a more polished skin surface.

DAILY ANTI AGEING SUPPORT

Helps maintain smoother, healthier looking skin day and night.

SMOOTHES FINE LINES

Helps soften the appearance of fine lines and early signs of ageing.

RETINOL LIKE BENEFITS

Bakuchiol delivers retinol style results without the harsh effects.

IMPROVES SKIN FIRMNESS

Supports firmer looking skin and improved elasticity over time.

GENTLE ON SENSITIVE SKIN

Ideal for those who cannot tolerate traditional retinol ingredients.

REFINES SKIN TEXTURE

Helps smooth uneven texture for a more polished skin surface.

DAILY ANTI AGEING SUPPORT

Helps maintain smoother, healthier looking skin day and night.

Our Not-so-secret Recipes

Because great formulas deserve to be shared ;)

We could keep it secret… but where’s the fun in that? Shop the ingredients and packaging used in our Hydrate Serums separately on our website.

vitamin c

1

Pipette Dropper Cap

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2

Coconut-Derived Emollient

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3

Sweet Almond Oil

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4

Jojoba Oil

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5

Squalane

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6

Rosehip Seed Oil

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7

Vitamin E

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8

Vitamin C-OS

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9

50ml Glass Bottle

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bakuchiol

1

Pipette Dropper Cap

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2

Coconut-Derived Emollient

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3

Sweet Almond Oil

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4

Jojoba Oil

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5

Squalane

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6

Rosehip Seed Oil

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7

Vitamin E

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8

Bakuchiol Active

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9

50ml Glass Bottle

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what to expect from vitamin c

target dark marks & uneven tone

our hydrate serum with vitamin c helps brighten dull skin and improve the appearance of pigmentation for a clearer, more radiant look.

*illustrative example only. vitamin c may help reduce the appearance of dark spots and uneven skin tone. individual results may vary. not based on clinical testing.

what to expect from bakuchiol

smoother skin starts here

our hydrate serum with bakuchiol helps improve the appearance of uneven texture while supporting firmer, healthier-looking skin.

*illustrative example only. bakuchiol may help reduce the appearance of fine lines and uneven skin texture. individual results may vary. not based on clinical testing.

how & when to use

apply after cleansing and before moisturiser.

Morning:

Use 2–3 drops and gently massage into the face and neck. Follow with moisturiser and always apply sunscreen as the final step.

Evening:

Apply 2–3 drops to clean skin and massage until absorbed. Follow with your night cream or moisturiser.

Frequency:

Use once or twice daily depending on your skincare routine and skin needs.

Tip:

Warm the serum between your fingertips before applying to help it spread evenly and absorb more easily.

frequently asked questions

Can I use Vitamin C and Bakuchiol together?

Yes. You can alternate them or use Vitamin C in the morning and Bakuchiol at night.

Are they suitable for sensitive skin?

Yes. All formulas are fragrance-free and essential oil-free. The Bakuchiol version is especially suited for sensitive skin.

Will they clog pores?

The lightweight oil blend is designed to absorb efficiently. Individual skin responses may vary.

Are they only for ageing skin?

No. They support hydration, barrier health and preventative care for all adult skin types.

Do I still need to use sunscreen (SPF)?

Yes. Sunscreen is still essential when using any skincare serum. While the Hydrate Serums help nourish, brighten and smooth the skin, they do not protect against UV damage.

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BrightPack Hydrate Serum with Vitamin C #18 is a luxurious, fast-absorbing antioxidant oil-serum that deeply hydrates, brightens and restores natural glow while supporting smoother, more radiant-looking skin.

BrightPack Hydrate Serum with Vitamin C #18 (White Label Lab)

R 121.75
BrightPack Hydrate Serum with Bakuchiol (Formula #17) is a lightweight, fast-absorbing oil-serum that deeply hydrates and supports smoother, firmer-looking skin without irritation.

BrightPack Hydrate Serum with Bakuchiol #17 (White Label Lab)

R 159.19
50 ml bottle of Brightpack Hydrate Serum for lightweight, fast-absorbing skin hydration.

BrightPack Hydrate Serum #23 (White Label Lab)

R 92.37
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